AMC Theaters ban Universal film showings

Fast & Furious star Idris Elba

Fast & Furious star Idris Elba

Well, apparently, according to The Hollywood Reporter, AMC has made a decision to go ahead and ban all future Universal films from their theaters after NBCUniversal CEO's recent comments about releasing films straight to VOD following the success of Trolls: World Tour. The only way AMC's gambit will work is if every single theater chain bands together and draws the same line, leaving studios with no way to showcase their products. That volume of VOD rentals adds up to nearly $100 million in online fees.

"Trolls World Tour" has sparked a conflict between the biggest movie-theater chain in the world and the movie studio Universal Pictures.

According to the report, "its performance has convinced Universal executives that digital releases can be a winning strategy, and may diminish the role of theaters even after the pandemic passes".

The change goes into effect immediately and as theaters reopen, AMC said in its release.

But there are a number of other major Universal movie releases which had been planned to be shown in cinemas later this year, including the next instalment of The Purge horror movie franchise.

In comparison, the film's 2016 predecessor, Trolls, earned a total of $153.7 million for the entire five months of its domestic box office run.

By comparison, 2016's "Trolls" grossed $116 million in USA and Canada and $346.9 million worldwide.

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Although an exact number isn't known, many students don't have internet access, Cooper said. But vulnerable populations will be highly encouraged to stay at home during this period.

Major US movie theatres do not plan on reopening until the summer, despite some states authorising cinemas to resume business.

Aron went on to clarify that any filmmaking studio who decides to change the current status quo regarding release windows would face a similar response. "It also extends to any movie-maker who unilaterally abandons current windowing practices absent good faith negotiations between us".

"The results for Trolls World Tour have exceeded our expectations and demonstrated the viability of PVOD", explained NBCUniversal chief Jeff Shell to the Wall Street Journal.

Therefore, Shell alluded to that as "soon as theaters revive, we rely on to release films on the two organizations", which implies a few motion pictures would keep up with showy releases.

Shell's comments didn't sit well with AMC Theatres CEO Adam Aron, who sent a letter to Universal Filmed Entertainment Group chair Donna Langley refusing to play future Universal releases "in any of our theaters in the United States, Europe or the Middle East".

This week, Universal checked its bank statement to find that Trolls World Tour had been rented almost 5 million times since its April 10 release. Perhaps his threat to Universal serves as a warning to other studies?

Late Tuesday, Universal responded it was disappointed with the AMC and North Atlantic Treaty Organisation statements. Based on the enthusiastic response to the film, we believe we made the right move. The studio says it believes in the theatrical experience but wants to release future films on-demand when it makes sense.

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